The magic formula to advocate for protected time at your institution is to speak the language of C-Suite executives. Timothy P. Graham, MD, MHPE, is here to coach us to use this language effectively when advocating at our home institutions, including creating an elevator speech and using data to effectively make a case for your request. Dr Graham also teaches us how to account for the needs of all stakeholders when making a case for your institution’s academic needs.Hosted by Saria Carter Saccocio, MD, MHACopyright © Society of Teachers of Family Medicine, 2023