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STFM Strategic Plan

MISSIONAdvancing family medicine to improve health through a community of teachers and scholars

VISION: To become the indispensable academic home for every family medicine educator

TAGLINETransforming health care through education

VALUESDiversity, Excellence, Integrity, Nurturing, Openness, Relationships

Background: The STFM Board of Directors implemented a strategic planning process in 2011 that resulted in the development of a 3-year plan and a process for assessing, updating, adding, and removing programs. In 2014, the Board charged the Strategic Planning Committee with updating the plan to guide the organization over the next 5 years. This process involved research that included a member needs assessment, membership focus groups, and the Family Medicine for America’s Health (FMAHealth) strategic and communications plans. The Strategic Planning Committee held extensive discussions, obtained ongoing input from the Board, and developed this updated plan. The plan will guide the organization over the next 5 years, taking it to a higher level of value for members.  

Strategic Planning Definitions: The research and extensive discussions resulted in refinement of the five priority areas for STFM. Components of the plan are defined as follows:

  • Strategic Goals: A goal is a broad aim to which our efforts are directed to achieve our mission and vision. The goals tell you what we hope to accomplish rather than how we would get there. There are the five strategic goals for STFM to address, and they are not listed in priority order. Each goal has a broad label, ie, professional and leadership development, scholarship, workforce recruitment and retention, professional relationships, and policy advocacy, to provide a framework for the goals and enhance understanding. 
  • ObjectivesObjectives are milestones that must be achieved to reach the strategic goal. There are several objectives identified for each strategic goal.
  • TacticsThese are specific measurable activities to implement the objectives. These tactics are listed in this draft strategic plan but will not be included in the summary plan shared on the website. These tactics will be used by staff, task forces, committees, and groups to implement the plan.

Assumptions: The plan includes a number of assumptions pertaining to infrastructure and understanding of the organization. Several key areas of importance to STFM are woven into the plan. As a result, there is not a separate goal or objective for these areas, but they will be incorporated as part of every applicable activity. These assumptions include:

  • Infrastructure: Governance, staff, office facilities, technology, and finances are integral parts of the plan and critical to its implementation.
  • Diversity: STFM supports diversity in the broadest sense, including race, gender, sexual orientation, role, discipline, etc.
  • Innovation: All objectives will include innovative concepts and efforts.
  • Communications: Communications are a means to accomplish every goal and do not need to be singled out as a goal. Informing members, communicating with outside groups, marketing products and services, and continuing ongoing publications will be inherent in all appropriate goals.
  • STFM Foundation: STFM will support the STFM Foundation and its programs.
  • Examination of member benefits: This is an ongoing activity that that will be conducted by staff and committees.

Assignment of Responsibility: Timelines and committee assignments have been designated for each tactic. These may change at the direction of the Board. 

Key Objectives/Big Rocks: One of the decisions in the development of the 2015-2019 Strategic Plan was that STFM would identify a few big rocks: the most critical areas the organization must address. Successful associations have discovered that trying to be everything to everyone reduces effectiveness. The association may end up doing a pretty good job in many areas but does not do an exceptional job in all key areas. Thus, this plan identifies a few big rocks, the objectives that should have the most attention and focus of STFM over the next 5 years.

2015-2019 STFM Strategic Plan

Approved February 5, 2015

1. Strategic Goal: Professional and Leadership Development

STFM will be the leader in training, leadership development, and creation of information that improves family medicine education and teaching.
1.1. Provide family medicine faculty with the skills needed to train students, residents, and health care teams to achieve the Triple Aim of better care, better health, and lower cost [BIG ROCK]
1.2. Continually improve STFM’s conferences, online learning activities, and other in-person training offerings to provide exceptional educational experiences focusing on innovation, skills development, and networking
1.3. Provide leadership development and emerging leaders’ opportunities to proactively respond to the changing health care landscape within family medicine and beyond

2 Strategic Goal: Workforce Recruitment and Retention

STFM will improve the quality and quantity of the family medicine workforce.
2.1 Implement strategies to transform student and family medicine residency training sites into clinical and teaching models of excellence, such as the patient-centered medical home [BIG ROCK]
2.2 Provide training for physician faculty, preceptors, and other health professionals who are new to their family medicine faculty roles
2.3 Implement strategies to develop and retain exemplary family medicine faculty
2.4 Expand and reinforce the pipeline to create new family physicians

3. Strategic Goal: Scholarship
STFM will be the leader in family medicine educational scholarship.
3.1. Train faculty to collect, analyze, and share relevant information related to educational innovations
3.2. Disseminate new knowledge about family medicine education.
3.3. Increase the value of the CAFM Educational Research Alliance to members

4. Strategic Goal: Professional Relationships

Relationships developed through STFM will enhance the professional well-being, vitality, and growth of members and the discipline. 
4.1 Engage members, residents, and students in activities related to Family Medicine for America’s Health [BIG ROCK]
4.2 Enhance networking and engagement opportunities offered through STFM
4.3 Collaborate with key organizations to meet STFM strategic goals

5. Strategic Goal: Policy Advocacy

STFM will advocate for family medicine education and workforce recruitment and retention. 
5.1 Advocate on behalf of family medicine educators
5.2 Lead and support the Academic Family Medicine Advocacy Committee and its legislative priorities
5.3 Promote alliances that further advocacy positions related to family medicine education

Copyright 2015 by Society of Teachers of Family Medicine