Printed from: http://www.stfm.org/About/JobOpenings/DirectorofMembershipandMarketing

Director of Membership and Marketing

The Society of Teachers of Family Medicine (STFM), a 501(c)(6) professional association, is dedicated to advancing family medicine to improve health through a community of teachers and scholars. We provide resources, training, and advocacy to help health professionals at medical schools and residency programs educate future family physicians. We are an equal opportunity employer; diversity is a core value of our organization. 

The Director of Membership and Marketing will develop and manage the implementation of membership recruitment and retention campaigns and market the products and services of STFM. A key element will be developing processes for data collection, reporting, and analysis, fully utilizing the association management system and other data.  

Responsibilities

  • Develops and implements long and short-term membership recruitment and retention plans, benchmarks, and budgets
  • Conducts member research (customer interviews, focus groups, surveys, web analytics, etc.), analyzes membership data, and identifies trends and opportunities to increase membership and use of products and services
  • Identifies and acts on membership leads through electronic and in-person communications
  • Oversees new member onboarding
  • Communicates the value and benefits associated with membership; represents STFM at events and visits to medical schools and residency programs
  • Builds relationships with members; identifies individualized opportunities for engagement
  • Develops, coordinates, executes, and analyzes marketing campaigns to achieve participation, engagement, and revenue goals for events, membership, and other products and services.
  • Works with design manager and/or external graphic designers in the production of membership and event-related materials
  • Develops and manages external communications to create awareness of STFM
  • Supervises a Manger of Online Education and a Membership Marketing and Social Media Specialist  
  • Other project management duties as assigned

Key Qualifications: 

  • Creativity, assertiveness, enthusiasm, intelligence, a sales orientation, and good relationship-building skills 
  • Degree in journalism, communications, marketing, or a related field, plus 5-7 years experience
  • Well-developed writing and public-speaking skills
  • High level proficiency in Microsoft Office—MS Word, Excel, and PowerPoint; familiarity with membership database software preferred
  • Strong administrative and organizational skills 
  • Resourceful, with a proactive approach to problem solving and ability to work and think independently while taking ownership of projects to ensure they are fully implemented, on schedule
  • Knowledge of social media technologies and applications
  • Strong analytical skills
  • Ability to travel regularly to meetings and member sites
  • Nonprofit membership experience with proven track record of achieving outreach and recruitment goals

Preferred

  • Nonprofit membership experience with proven track record of achieving outreach and recruitment goals

Compensation and Benefits: 

  • Salary commensurate with experience, aligned with similar positions in other nonprofit associations of a similar size
  • Positive, collaborative office environment where professional development is supported
  • Excellent benefit package with health, dental, vision, disability insurance. Generous vacation benefit.

To be considered, submit a resume and a cover letter detailing your experience and fit with the position, as well as your salary requirements, to Mary Theobald at mltheobald@stfm.org.  Resumes without cover letters will not be considered.


Copyright 2018 by Society of Teachers of Family Medicine